Brand new vintage
The most sustainable garment is the one already in your wardrobe.
Asimple truth, but the last thing we wish to be reminded of as we browse the rails of latest season threads at our favourite high street haunts. The term ‘fast fashion’ can be defined by its three main components; it’s low cost, on trend and disposable. Retailers design affordable knock offs of catwalk designs that consumers can buy and dump next season. Fast fashion is cheap fabric, evanescent trends and forgotten moments in fashion history.
The fashion industry produces up to 80 billion garments annually and has a greater carbon footprint than the entire European Union. It pollutes rivers, streams and dries up water sources. Just one pair of jeans requires a staggering 7,600 litres of fresh water to make it through the production line. Even a simple cotton t-shirt needs 2,600 litres before it finds its way to you.
Then there’s the human cost. Fast fashion impacts the textile workers who work in dangerous environments for low wages, and without fundamental human rights.
It seems that we are finally removing blinkers with regards to stark statistics like these. Perhaps endless lockdowns with nowhere to actually show off new season trends has broken a cycle. We seem to have wised up to the fact that we don’t actually need the story these brands are selling us. Whatever the reason, one thing is for sure. Vintage is making a comeback and it will do wonders for supporting local, small businesses which will strengthen our community and help the environment. Plus, no more unintentional matching on nights out!
You can’t beat the little thrill when you can accept a compliment with ‘thanks, it’s vintage’. Your admirer can’t rush to Grafton Street to copy it. Your look is unique, own this.
Buying vintage is buying into a circular economy which simply put is recycling and saving clothing from landfill sites. We often hear the older generation claim that things aren’t made like they used to be, they aren’t built to last. The same can be said for clothing. Vintage clothing was made with superior expertise featuring details, buttons and flourishes that you simply won’t find on today’s high street clothing. It’s not a labour of love if the companies time frame from design to production is less than a month.
Vintage is an investment – there will never be more 1960’s Pucci silks or 1970’s high waisted Levi’s bell bottoms made. Each piece of vintage clothing has a history and gives your individual style character. It tells a story and has had another life before it found you.
Brand new vintage
The most sustainable garment is the one already in your wardrobe.
Asimple truth, but the last thing we wish to be reminded of as we browse the rails of latest season threads at our favourite high street haunts. The term ‘fast fashion’ can be defined by its three main components; it’s low cost, on trend and disposable. Retailers design affordable knock offs of catwalk designs that consumers can buy and dump next season. Fast fashion is cheap fabric, evanescent trends and forgotten moments in fashion history.
The fashion industry produces up to 80 billion garments annually and has a greater carbon footprint than the entire European Union. It pollutes rivers, streams and dries up water sources. Just one pair of jeans requires a staggering 7,600 litres of fresh water to make it through the production line. Even a simple cotton t-shirt needs 2,600 litres before it finds its way to you.
Then there’s the human cost. Fast fashion impacts the textile workers who work in dangerous environments for low wages, and without fundamental human rights.
It seems that we are finally removing blinkers with regards to stark statistics like these. Perhaps endless lockdowns with nowhere to actually show off new season trends has broken a cycle. We seem to have wised up to the fact that we don’t actually need the story these brands are selling us. Whatever the reason, one thing is for sure. Vintage is making a comeback and it will do wonders for supporting local, small businesses which will strengthen our community and help the environment. Plus, no more unintentional matching on nights out!
You can’t beat the little thrill when you can accept a compliment with ‘thanks, it’s vintage’. Your admirer can’t rush to Grafton Street to copy it. Your look is unique, own this.
Buying vintage is buying into a circular economy which simply put is recycling and saving clothing from landfill sites. We often hear the older generation claim that things aren’t made like they used to be, they aren’t built to last. The same can be said for clothing. Vintage clothing was made with superior expertise featuring details, buttons and flourishes that you simply won’t find on today’s high street clothing. It’s not a labour of love if the companies time frame from design to production is less than a month.
Vintage is an investment – there will never be more 1960’s Pucci silks or 1970’s high waisted Levi’s bell bottoms made. Each piece of vintage clothing has a history and gives your individual style character. It tells a story and has had another life before it found you.
